Filter Bubble by Eli Pariser.

I liked that right in the beginning of this excerpt Mark Zuckerberg, founder of Facebook, was quoted. He said “A squirrel dying in front of your house may be more relevant to your interests right now that people dying in Africa.” I believe that to be extremely true. Last semester I took a sociology class called People, Power, Politics. The professor asked  the students if they would give up their Ipods forever if it meant saving a polar bear’s life for every electronic thrown out. Everyone in the class seemed to be leaning towards ‘yes.’ The professor asked the students to really believe in this situation and think about it. What would you choose? The majority of the students chose keeping their Ipods even if it meant the death of a polar bear. I was unable to say yes or no. I love my music and it would be so awful to live without. I couldn’t bear (puns!) killing another animal because of a material good. Or, I couldn’t bring myself to say aloud that I would choose electronics over a being’s life. Perhaps if this polar bear was brought closer to us and seemed to directly affect us, more people would be eager to help. Like Zuckerberg said, what’s happening in front of your house might be more important that what’s going on in another nation.


A quote that really stuck out to me was “Democracy requires citizens to see things from one another’s point of view, but instead we’re more and more enclosed in our own bubbles.” People that are searching for similar topics will receive completely different results because of their different personality types. The internet should be opening everyone’s eyes and spreading knowledge. With Google and other search engines, people are only seeing results that they would like to see. They won’t see the complete facts of what they are searching for unless they dig deep, which no one will do. The point of search engines is to make life easier and information easily accessible, neither of which can happen if big corporations try to cater to everyone’s individualistic personality type. I understand the general theory behind this makes sense and isn’t to do harm. Google wanted their users to have the best experience possible and make everyone feel like an individual instead of massing everyone together. The thing is, people don’t really care. For individual attention people have blogs and facebook and their own social media. Google is supposed to be the fair and unbiased source on the internet.


One thought on “Filter Bubble by Eli Pariser.

  1. Hey Febiav!

    Love that you started out with that cut throat Zuckerburg quote. Nice way to start off your blog.

    Anyway, you are missing that huge West Wing post, however, I know that you have been going through a lot, so I’m not going to worry about it too much. Just try to keep up with the rest of the work the rest of the semester ❤


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